Lead dispatch
Thursday, July 16 · your 15-county territory
Live · 4 min ago
23
Ready to call
accounts likely buying this quarter
18
Still to dispatch
assign to a rep
6,623
carriers watched · full territory
live FMCSA data
8
Overdue follow-ups
ready, not touched 30d+
Your sales teamopen leads currently assigned to each rep
Candidates
Ranked by buying readiness. Pick one and dispatch it.
CC
Good morning, Conner
Thursday, July 16 · 3 accounts need you today
1
new dispatch
1
follow-up due
1
deal in motion
Signal type
Company profile · opened from Lead dispatch — click any company name in the app to get here
Incremental trucks / yr
+18
sales that timing surfaced (base case)
Added gross / yr
$216K
18 trucks × ~$12K avg gross
Analyst hours recovered
~1,250
Danny's research, mostly automated
Return on the retainer
1.8×
year one on gross alone, compounding after
From territory to closed — the whole funnel annual · illustrative
Of the deals that close, Signal's timing is credited with ~18 incremental trucks a competitor-blind, manual process would have missed or reached too late. Phase 0's backtest replaces these illustrative figures with Southport's own numbers.
Timed leads vs. cold list
Same reps, same trucks — reaching fleets as they enter the trade-in window roughly doubles the hit rate.
The model gets sharper every quarter
Every close and every logged touch feeds back. Prediction accuracy climbs on Southport's own history — data a competitor starting from raw RigDig can't replicate.
How it all connects
SourcesRigDig · FMCSA · FDOT · Sunbiz · RPM email
→
Signal engineReplacement clock · convergence · buyer graph
→
DispatchRanked calls → the right rep
→
System of recordSignal → Excede (deals)
Closes flow back from Excede to retrain the clock — the loop that makes it an appreciating asset, not a one-time build.
Concept preview · sample data, fictional companies. Signal is the system of record for leads and activity — it hands closed deals to Excede. No separate CRM needed.